Guess less. Win more.
Every expensive mistake started as an untested assumption. We deliver the buyer truth, competitor gaps and demand math behind decisions worth millions.
Six lenses, zero blind spots
Audience, competitors, demand, language, testing and tracking — the full truth apparatus.
Who they are, what they want, what they hate — personas built from surveys, reviews and social truth, not stereotypes.
Their offers, ads, pricing, reviews and gaps — every move mapped so you strike where they're weakest.
TAM/SAM/SOM plus search-volume truth — know exactly how big the prize is before you spend to win it.
10,000+ reviews, tickets and threads distilled into exact buyer language — headlines that write themselves.
Offers, names and creatives scored by real buyers before launch — kill losers in surveys, not in ad spend.
Quarterly pulses on share, sentiment and shifts — an early-warning system for markets that never sit still.
Opinions lose. Evidence wins.
The most expensive sentence in business is “we think buyers want…”. We replace it with surveyed, sized and tested truth.
Every launch, rebrand and budget shift backed by surveyed buyers and sized demand — conviction your CFO can sign.
Competitor 1-stars are your roadmap. We turn their complaints into your positioning and their churn into your pipeline.
VoC mining hands copywriters the phrases buyers already use — CTRs and conversions rise because it feels like mind-reading.
Trend radar catches category shifts quarters early — be first to the next angle while rivals defend the last one.
Question to verdict in 4 moves
Scoped in a day, signals in days, decisions in weeks — tracking forever after.
Questions, decisions and deadlines locked in one call. You get a research plan + fixed quote in 24 hours.
Surveys fielded, reviews mined, competitors dissected — 120+ signals gathered in days, not months.
Findings workshop turns data into 5 moves that matter — prioritized by revenue impact, not page count.
Quarterly pulses keep the picture live. Strategy stays sharp while markets move under everyone else.
Actions, not doorstops. Every study ends with 5 revenue-ranked moves — never a 200-slide PDF nobody reads.
Decisions data got right
Same markets, sharper moves — measured in waste killed and winners found.
“Message-tested launches now hit 2.8x more often. We killed a $200k loser in a $2k survey — best money ever spent.”
“Pricing decision needed Friday — insights landed Wednesday. Board signed off Thursday. That speed is unfair.”
“Demand sizing killed two expansion bets that felt right and were dead wrong. One report saved us seven figures.”
Research pricing, fixed & honest.
One killed bad bet pays for a decade of research. Fixed quotes, no hourly fog.
- 1 Question, Answered Deep
- 48h Turnaround
- Signal Pack (40+)
- Decision Memo
- 30-Min Walkthrough
- Audience + Competitor + Demand
- 120+ Signals
- VoC Language Bank
- Findings Workshop
- 5-Move Action Plan
- Raw Data Access
- Everything in Compass
- Quarterly Pulse Reports
- Trend + Sentiment Tracking
- Always-On Alert Feed
- Strategy Office-Hours
Fixed quote in 24h · Raw data included · NDA-friendly · You own everything
Research questions, answered.
How is this different from Googling competitors?+
Depth and proof. We combine surveys of real buyers, 10k+ review/social sources, ad-library forensics and demand sizing — then distill it into 5 revenue-ranked moves, not a 200-slide dump.
How fast can I get answers?+
Flash reports land in 48 hours for single questions. Full Compass studies deliver in 2–3 weeks. Radar keeps you updated quarterly after that.
Will this actually change decisions?+
That's the design — every study ends in a findings workshop with ranked moves. 92% of our recommendations test positively in market; clients kill bad bets before they cost millions.
Do you do B2B and niche markets?+
Yes — B2B panels, expert interviews and account-level intel cover niches down to a few hundred buyers. Small markets get sharper, not shallower.
Who owns the data?+
You do — full raw data, survey files and source packs transfer with every report. No black boxes, no rented insights.
Ready to decide with evidence?
We'll pull 20 real signals from your market — free. Then you decide how deep to go.